/* =========================================================
   HEADING360 — version BRUT / typo radicale (clair)
   Même contenu réel que heading360-1 et heading360-2
   ========================================================= */
:root {
  --bg:        #f4f3ee;
  --bg-2:      #ffffff;
  --bg-3:      #e8e6df;
  --ink:       #0a0a0a;
  --ink-2:     #1a1a1a;
  --muted:     #6b6b6b;
  --muted-2:   #9a9a9a;
  --line:      #0a0a0a;
  --line-2:    #d4d2c9;
  --accent:    #ff3b00;
  --accent-2:  #0a0a0a;
  --hi:        #ffe600;
  --font:      'Space Grotesk', -apple-system, sans-serif;
  --mono:      'JetBrains Mono', 'SF Mono', Menlo, monospace;
  --display:   'Archivo Black', 'Space Grotesk', sans-serif;
  --container: 1440px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
::selection { background: var(--accent); color: #fff; }

html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  font-family: var(--font);
  background: var(--bg);
  color: var(--ink);
  line-height: 1.5;
  font-size: 16px;
  -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}
a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }
button { font-family: inherit; cursor: pointer; border: none; background: none; color: inherit; }
ul { list-style: none; }
::-webkit-scrollbar { width: 10px; height: 10px; }
::-webkit-scrollbar-track { background: var(--bg); }
::-webkit-scrollbar-thumb { background: var(--ink); }

.container { width: 100%; max-width: var(--container); margin: 0 auto; padding: 0 32px; }
.mono { font-family: var(--mono); }
.disp { font-family: var(--display); }

/* Marquee linéaire en haut */
.ticker-top {
  background: var(--ink); color: var(--bg);
  padding: 9px 0; overflow: hidden; white-space: nowrap;
  border-bottom: 1px solid var(--ink);
  font-family: var(--mono); font-size: 11px; letter-spacing: 1.5px; text-transform: uppercase;
}
.ticker-top .track {
  display: inline-block; animation: scrollx 40s linear infinite;
}
.ticker-top:hover .track { animation-play-state: paused; }
@keyframes scrollx { to { transform: translateX(-50%); } }
.ticker-top .track span { margin: 0 28px; }
.ticker-top .track span::before { content: '● '; color: var(--accent); }

/* ---------- HEADER ---------- */
header.site {
  position: sticky; top: 0; z-index: 100;
  background: var(--bg);
  border-bottom: 1px solid var(--ink);
  padding: 16px 0;
}
header.site .container { display: flex; align-items: center; justify-content: space-between; gap: 24px; }

.logo {
  display: flex; align-items: baseline; gap: 10px;
  font-family: var(--display); font-size: 22px; letter-spacing: -1px; color: var(--ink);
}
.logo .dot { width: 12px; height: 12px; background: var(--accent); border-radius: 50%; display: inline-block; transform: translateY(1px); }
.logo .sub {
  font-family: var(--mono); font-size: 10px; letter-spacing: .5px;
  color: var(--muted); text-transform: uppercase;
  max-width: 220px; line-height: 1.3;
}

nav.primary { display: flex; align-items: center; gap: 18px; }
nav.primary a {
  font-family: var(--mono); font-size: 12px; font-weight: 500;
  letter-spacing: 1px; text-transform: uppercase; color: var(--ink);
  position: relative; padding: 6px 0; transition: color .15s;
  white-space: nowrap;
}
nav.primary a::before { content: '['; margin-right: 4px; opacity: 0; transition: opacity .15s; color: var(--accent); }
nav.primary a::after  { content: ']'; margin-left: 4px; opacity: 0; transition: opacity .15s; color: var(--accent); }
nav.primary a:hover::before, nav.primary a:hover::after { opacity: 1; }
nav.primary a:hover { color: var(--accent); }

.header-cta {
  display: inline-flex; align-items: center; gap: 8px;
  font-family: var(--mono); font-size: 12px; font-weight: 700;
  letter-spacing: 1px; text-transform: uppercase;
  padding: 11px 18px; background: var(--ink); color: var(--bg);
  border: 1px solid var(--ink); transition: all .15s;
}
.header-cta:hover { background: var(--accent); border-color: var(--accent); color: #fff; }
.header-cta::after { content: '→'; }

.burger { display: none; flex-direction: column; gap: 5px; width: 28px; height: 22px; justify-content: center; cursor: pointer; z-index: 101; }
.burger span { width: 100%; height: 2px; background: var(--ink); transition: .3s; }
.burger.open span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.burger.open span:nth-child(2) { opacity: 0; }
.burger.open span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

.mobile-menu {
  position: fixed; inset: 0; z-index: 99; background: var(--bg);
  display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 24px;
  transform: translateX(100%); transition: transform .35s ease;
}
.mobile-menu.open { transform: translateX(0); }
.mobile-menu a { font-family: var(--display); font-size: 32px; color: var(--ink); }

/* ---------- HERO BRUT ---------- */
.hero { position: relative; padding: 80px 0 60px; border-bottom: 1px solid var(--ink); overflow: hidden; }
.hero-grid {
  display: grid; grid-template-columns: 1.3fr .7fr; gap: 48px; align-items: end;
}

.hero-meta {
  display: flex; gap: 24px; align-items: center;
  font-family: var(--mono); font-size: 11px; letter-spacing: 1px;
  text-transform: uppercase; color: var(--muted);
  margin-bottom: 28px; padding-bottom: 14px; border-bottom: 1px solid var(--line-2);
}
.hero-meta .badge-ia {
  display: inline-flex; align-items: center; gap: 6px;
  background: var(--ink); color: var(--bg);
  padding: 5px 10px; font-weight: 700; letter-spacing: 1.2px;
}
.hero-meta .badge-ia::before { content: '✦'; color: var(--accent); }

.hero h1 {
  font-family: var(--display);
  font-size: clamp(56px, 11vw, 180px); line-height: .88;
  letter-spacing: -4px; color: var(--ink); margin-bottom: 0;
  text-transform: uppercase;
}
.hero h1 .alt {
  font-family: var(--font); font-style: italic; font-weight: 300;
  letter-spacing: -2px;
  -webkit-text-stroke: 1.5px var(--ink); color: transparent;
}
.hero h1 .hi { background: var(--hi); padding: 0 .1em; }

.hero-side {
  display: flex; flex-direction: column; gap: 24px;
  padding-bottom: 8px;
}
.hero-side .pitch {
  font-size: 17px; line-height: 1.55; color: var(--ink-2);
  font-weight: 400; max-width: 38ch;
}
.hero-side .pitch strong { background: var(--hi); padding: 0 3px; }
.hero-actions { display: flex; flex-direction: column; gap: 10px; }
.btn-blk {
  display: flex; align-items: center; justify-content: space-between; gap: 10px;
  font-family: var(--mono); font-size: 13px; font-weight: 700;
  letter-spacing: 1px; text-transform: uppercase;
  padding: 16px 20px; border: 1px solid var(--ink);
  transition: all .15s;
}
.btn-blk.solid { background: var(--ink); color: var(--bg); }
.btn-blk:hover { background: var(--accent); color: #fff; border-color: var(--accent); }
.btn-blk::after { content: '→'; }
.btn-blk:hover::after { transform: translateX(4px); }

/* Stats barre */
.hero-stats {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 0;
  margin-top: 56px; border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink);
}
.hero-stats .st {
  padding: 20px 18px; border-right: 1px solid var(--line-2);
  display: flex; flex-direction: column; gap: 6px;
}
.hero-stats .st:last-child { border-right: none; }
.hero-stats .st .num {
  font-family: var(--display); font-size: 44px; line-height: 1; color: var(--ink); letter-spacing: -2px;
}
.hero-stats .st .num .suf { color: var(--accent); }
.hero-stats .st .lbl {
  font-family: var(--mono); font-size: 10px; letter-spacing: 1.2px;
  text-transform: uppercase; color: var(--muted);
}

/* ---------- SECTION SHELL ---------- */
section.bloc { padding: 110px 0; position: relative; border-bottom: 1px solid var(--ink); }
.sec-head {
  display: grid; grid-template-columns: auto 1fr auto; gap: 32px; align-items: start;
  margin-bottom: 64px;
}
.sec-head .idx {
  font-family: var(--display); font-size: 80px; line-height: .85; color: var(--ink); letter-spacing: -3px;
}
.sec-head h2 {
  font-family: var(--display); font-size: clamp(36px, 5vw, 64px); line-height: .95;
  letter-spacing: -2px; color: var(--ink); text-transform: uppercase;
}
.sec-head h2 .out {
  -webkit-text-stroke: 1.5px var(--ink); color: transparent;
}
.sec-head .ref {
  font-family: var(--mono); font-size: 11px; letter-spacing: 1px;
  text-transform: uppercase; color: var(--muted); text-align: right; max-width: 160px;
}

/* ---------- STUDIO ---------- */
#studio { background: var(--bg); }
.studio-grid {
  display: grid; grid-template-columns: 1.1fr .9fr; gap: 48px; align-items: start;
}
.studio-visual {
  position: relative; border: 1px solid var(--ink);
}
.studio-visual img {
  width: 100%; aspect-ratio: 3/2; object-fit: cover; display: block;
}
.studio-visual .tag {
  position: absolute; top: -14px; left: 20px;
  background: var(--ink); color: var(--bg);
  font-family: var(--mono); font-size: 11px; letter-spacing: 1.2px;
  padding: 6px 12px; text-transform: uppercase;
}
.studio-visual .corner {
  position: absolute; bottom: -1px; right: -1px;
  background: var(--accent); color: #fff;
  font-family: var(--mono); font-size: 11px; font-weight: 700; letter-spacing: 1px;
  padding: 8px 14px; text-transform: uppercase;
}

.studio-copy { padding-top: 8px; }
.studio-copy .lede {
  font-family: var(--font); font-size: 24px; line-height: 1.3; font-weight: 500;
  color: var(--ink); margin-bottom: 24px; letter-spacing: -.5px;
}
.studio-copy .lede mark { background: var(--hi); padding: 0 4px; }
.studio-copy p { font-size: 16px; color: var(--ink-2); margin-bottom: 16px; line-height: 1.65; }

/* IA — bloc brut */
.ia-bloc {
  margin-top: 32px; border: 1px solid var(--ink);
  display: grid; grid-template-columns: auto 1fr;
}
.ia-bloc .ia-tag {
  background: var(--ink); color: var(--bg);
  font-family: var(--display); font-size: 18px; letter-spacing: 1px;
  padding: 18px 20px; display: flex; flex-direction: column; gap: 4px; justify-content: center;
  text-transform: uppercase;
}
.ia-bloc .ia-tag small { font-family: var(--mono); font-size: 10px; color: var(--accent); font-weight: 700; }
.ia-bloc .ia-body { padding: 18px 22px; font-size: 15px; line-height: 1.55; color: var(--ink-2); }
.ia-bloc .ia-body .tags { display: flex; flex-wrap: wrap; gap: 6px; margin-top: 14px; }
.ia-bloc .ia-body .tags span {
  font-family: var(--mono); font-size: 10.5px; font-weight: 500; letter-spacing: .5px;
  padding: 4px 9px; border: 1px solid var(--ink); text-transform: uppercase;
}

/* ---------- FILMOGRAPHIE ---------- */
#filmographie { background: var(--bg-2); }
.film-grid {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 0;
  border-top: 1px solid var(--ink); border-left: 1px solid var(--ink);
}
.poster {
  position: relative; cursor: pointer;
  border-right: 1px solid var(--ink); border-bottom: 1px solid var(--ink);
  background: var(--bg-2); overflow: hidden;
  display: flex; flex-direction: column;
  transition: background .2s;
}
.poster:hover { background: var(--bg-3); }
.poster .p-head {
  display: flex; justify-content: space-between; align-items: center;
  padding: 10px 14px; border-bottom: 1px solid var(--line-2);
  font-family: var(--mono); font-size: 10px; letter-spacing: 1px;
  text-transform: uppercase; color: var(--muted);
}
.poster .p-head .n { color: var(--accent); font-weight: 700; }
.poster .p-img {
  position: relative; aspect-ratio: 1; overflow: hidden; background: var(--bg-3);
}
.poster .p-img img { width: 100%; height: 100%; object-fit: cover; transition: transform .5s ease; filter: grayscale(.2); }
.poster:hover .p-img img { transform: scale(1.06); filter: grayscale(0); }
.poster .p-img::after {
  content: ''; position: absolute; inset: 0;
  background: linear-gradient(180deg, transparent 55%, rgba(10,10,10,.85));
  pointer-events: none;
}
.poster .p-cap {
  position: absolute; bottom: 0; left: 0; right: 0; padding: 14px;
  color: var(--bg); z-index: 2;
}
.poster .p-cap .t {
  font-family: var(--font); font-size: 14px; font-weight: 600; line-height: 1.3;
  display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden;
}
.poster .p-cap .m {
  font-family: var(--mono); font-size: 10px; letter-spacing: 1px;
  text-transform: uppercase; margin-top: 6px; opacity: .8;
}
.poster .p-corner {
  position: absolute; top: 0; right: 0; z-index: 3;
  background: var(--accent); color: #fff;
  font-family: var(--mono); font-size: 10px; font-weight: 700;
  padding: 4px 8px; opacity: 0; transition: opacity .2s;
}
.poster:hover .p-corner { opacity: 1; }

/* ---------- CLIENTS ---------- */
#clients { background: var(--bg); }
/* Mur de logos clients (visuel unique) */
.clients-wall {
  border: 1px solid var(--ink);
  background: var(--bg-2);
  transition: border-color .2s;
}
.clients-wall:hover { border-color: var(--accent); }
.clients-wall img {
  width: 100%; display: block;
}

/* ---------- MANIFESTO / CONTACT ---------- */
#contact { background: var(--ink); color: var(--bg); padding: 120px 0; border-bottom: none; }
#contact .sec-head h2, #contact .sec-head .idx { color: var(--bg); }
#contact .sec-head h2 .out { -webkit-text-stroke-color: var(--bg); }
#contact .sec-head .ref { color: var(--muted-2); }

.contact-layout {
  display: grid; grid-template-columns: 1.4fr .6fr; gap: 56px; align-items: start;
}
.contact-shout {
  font-family: var(--display); font-size: clamp(44px, 7vw, 96px);
  line-height: .95; letter-spacing: -3px; text-transform: uppercase; color: var(--bg);
}
.contact-shout .out { -webkit-text-stroke: 1.5px var(--bg); color: transparent; }
.contact-shout .acc { color: var(--accent); }
.contact-shout .hi { background: var(--hi); color: var(--ink); padding: 0 .1em; }

.contact-pitch {
  font-size: 17px; line-height: 1.65;
  color: rgba(244,243,238,.78);
  max-width: 44ch; margin-top: 24px;
}

.contact-rows { display: flex; flex-direction: column; gap: 0; border-top: 1px solid var(--muted); }
.contact-rows .row {
  display: flex; flex-direction: column; gap: 4px;
  padding: 18px 0; border-bottom: 1px solid var(--muted);
  transition: padding .2s;
}
.contact-rows .row:hover { padding-left: 12px; }
.contact-rows .row .lbl {
  font-family: var(--mono); font-size: 10px; letter-spacing: 1.5px;
  text-transform: uppercase; color: var(--muted-2);
}
.contact-rows .row .val {
  font-family: var(--font); font-size: 18px; font-weight: 600; color: var(--bg);
  display: flex; align-items: center; justify-content: space-between; gap: 8px;
}
.contact-rows .row:hover .val { color: var(--accent); }
.contact-rows .row .val::after { content: '→'; opacity: 0; transition: opacity .2s; }
.contact-rows .row:hover .val::after { opacity: 1; }

/* ---------- FOOTER ---------- */
footer.site { background: var(--ink); color: var(--muted-2); padding: 32px 0; border-top: 1px solid var(--muted); }
footer.site .container { display: flex; align-items: center; justify-content: space-between; gap: 24px; flex-wrap: wrap; }
footer.site .ftr { font-family: var(--mono); font-size: 11px; letter-spacing: 1px; text-transform: uppercase; }
footer.site .ftr a { color: var(--bg); }
footer.site .ftr a:hover { color: var(--accent); }

/* ---------- MENTIONS LÉGALES ---------- */
.legal {
  position: fixed; inset: 0; z-index: 210;
  background: rgba(10,10,10,.78);
  display: flex; align-items: center; justify-content: center;
  padding: 32px 20px;
  opacity: 0; pointer-events: none; transition: opacity .25s;
}
.legal.open { opacity: 1; pointer-events: auto; }
.legal-panel {
  width: 100%; max-width: 820px; max-height: 86vh;
  background: var(--bg-2); border: 1px solid var(--ink);
  display: flex; flex-direction: column;
  box-shadow: 10px 10px 0 rgba(10,10,10,.25);
}
.legal-head {
  display: flex; align-items: center; gap: 20px;
  padding: 18px 26px; border-bottom: 1px solid var(--ink);
}
.legal-head .legal-kicker {
  font-family: var(--mono); font-size: 10px; letter-spacing: 1.5px;
  color: var(--accent); font-weight: 700;
}
.legal-head h3 {
  font-family: var(--display); font-size: clamp(22px, 3vw, 32px);
  text-transform: uppercase; letter-spacing: -1px; color: var(--ink);
  flex: 1; line-height: 1;
}
.legal-head h3 .out { -webkit-text-stroke: 1.5px var(--ink); color: transparent; }
.legal-close {
  font-family: var(--mono); font-size: 11px; font-weight: 700;
  letter-spacing: 1px; text-transform: uppercase;
  padding: 9px 14px; border: 1px solid var(--ink);
  transition: all .15s; white-space: nowrap;
}
.legal-close:hover { background: var(--accent); color: #fff; border-color: var(--accent); }
.legal-body { overflow-y: auto; padding: 10px 26px 26px; }
.legal-body section { padding: 16px 0; border-bottom: 1px solid var(--line-2); }
.legal-body section:last-child { border-bottom: none; }
.legal-body h4 {
  font-family: var(--mono); font-size: 11px; font-weight: 700;
  letter-spacing: 1.5px; text-transform: uppercase; color: var(--ink);
  margin-bottom: 8px;
}
.legal-body h4::before { content: '// '; color: var(--accent); }
.legal-body p { font-size: 14.5px; line-height: 1.65; color: var(--ink-2); }
.legal-body a { color: var(--ink); text-decoration: underline; text-underline-offset: 2px; }
.legal-body a:hover { color: var(--accent); }

/* ---------- LIGHTBOX ---------- */
.lightbox {
  position: fixed; inset: 0; z-index: 200; background: var(--ink);
  display: flex; align-items: center; justify-content: center; padding: 60px 32px;
  opacity: 0; pointer-events: none; transition: opacity .25s;
}
.lightbox.open { opacity: 1; pointer-events: auto; }
.lightbox .lb-stage { position: relative; max-width: 1000px; width: 100%; }
.lightbox img { width: 100%; max-height: 78vh; object-fit: contain; border: 1px solid var(--muted); }
.lightbox .lb-cap { margin-top: 20px; display: grid; grid-template-columns: auto 1fr; gap: 20px; align-items: baseline; }
.lightbox .lb-cap .tc {
  font-family: var(--mono); font-size: 11px; letter-spacing: 1.5px;
  color: var(--accent); text-transform: uppercase; white-space: nowrap;
}
.lightbox .lb-cap .ttl {
  font-family: var(--font); font-size: 18px; font-weight: 600; color: var(--bg); line-height: 1.4;
}
.lightbox .lb-close {
  position: absolute; top: -42px; right: 0;
  font-family: var(--mono); font-size: 12px; letter-spacing: 1.5px;
  color: var(--bg); text-transform: uppercase;
  display: flex; align-items: center; gap: 8px; cursor: pointer;
}
.lightbox .lb-close:hover { color: var(--accent); }

/* ---------- REVEAL ---------- */
.reveal { opacity: 0; transform: translateY(20px); transition: opacity .6s ease, transform .6s ease; }
.reveal.in { opacity: 1; transform: translateY(0); }
.reveal.d1 { transition-delay: .08s; } .reveal.d2 { transition-delay: .16s; }

/* ---------- RESPONSIVE ---------- */
@media (max-width: 1024px) {
  .hero-grid { grid-template-columns: 1fr; gap: 40px; }
  .hero-side { padding-bottom: 0; }
  .hero-stats { grid-template-columns: repeat(2, 1fr); }
  .hero-stats .st:nth-child(2) { border-right: none; }
  .hero-stats .st:nth-child(1), .hero-stats .st:nth-child(2) { border-bottom: 1px solid var(--line-2); }
  .studio-grid { grid-template-columns: 1fr; gap: 40px; }
  .film-grid { grid-template-columns: repeat(3, 1fr); }
  .clients-wall img { width: 100%; }
  .sec-head { grid-template-columns: auto 1fr; }
  .sec-head .ref { display: none; }
  .contact-layout { grid-template-columns: 1fr; gap: 40px; }
  nav.primary { display: none; }
  .header-cta { display: none; }
  .burger { display: flex; }
}
@media (max-width: 768px) {
  .container { padding: 0 20px; }
  section.bloc { padding: 72px 0; }
  .sec-head { grid-template-columns: 1fr; gap: 12px; margin-bottom: 44px; }
  .sec-head .idx { font-size: 56px; }
  .film-grid { grid-template-columns: repeat(2, 1fr); }
  .clients-grid { grid-template-columns: repeat(3, 1fr); }
  .hero h1 { font-size: clamp(44px, 13vw, 80px); letter-spacing: -2px; }
  .ia-bloc { grid-template-columns: 1fr; }
  .ia-bloc .ia-tag { padding: 14px 18px; }
  .hero-stats { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 560px) {
  .clients-grid { grid-template-columns: repeat(2, 1fr); }
  .logo .sub { display: none; }
  .hero-meta { flex-wrap: wrap; gap: 12px; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .01ms !important; transition-duration: .01ms !important; }
  .ticker-top .track { animation: none; }
  .reveal { opacity: 1; transform: none; }
}

/* =========================================================
   V2 — COMPOSANTS MULTI-PAGES
   ========================================================= */

/* ---------- NAV : sous-menu Services ---------- */
.nav-wrap { position: relative; }
.nav-drop { position: relative; }
.nav-drop > a { cursor: pointer; }
.nav-drop-menu {
  display: none; position: absolute; top: 100%; left: -12px;
  background: var(--bg); border: 1px solid var(--ink);
  min-width: 250px; z-index: 110; box-shadow: 6px 6px 0 rgba(10,10,10,.12);
}
.nav-drop:hover .nav-drop-menu,
.nav-drop:focus-within .nav-drop-menu { display: block; }
.nav-drop-menu a {
  display: block; padding: 11px 16px;
  font-family: var(--mono); font-size: 11.5px; letter-spacing: 1px;
  text-transform: uppercase; color: var(--ink-2);
  border-bottom: 1px solid var(--line-2); transition: all .15s;
}
.nav-drop-menu a:last-child { border-bottom: none; }
.nav-drop-menu a:hover { background: var(--hi); color: var(--ink); padding-left: 22px; }

/* ---------- Fil d'Ariane ---------- */
.crumbs {
  border-bottom: 1px solid var(--ink); background: var(--bg);
}
.crumbs .container {
  display: flex; align-items: center; gap: 10px; flex-wrap: wrap;
  font-family: var(--mono); font-size: 11px; letter-spacing: 1px;
  text-transform: uppercase; color: var(--muted);
  padding-top: 14px; padding-bottom: 14px;
}
.crumbs a { color: var(--muted); text-decoration: underline; text-underline-offset: 3px; }
.crumbs a:hover { color: var(--accent); }
.crumbs .sep { color: var(--accent); }
.crumbs .here { color: var(--ink); font-weight: 700; }

/* ---------- En-tête de page intérieure ---------- */
.page-head { padding: 72px 0 56px; border-bottom: 1px solid var(--ink); }
.page-head .kicker {
  font-family: var(--mono); font-size: 11px; font-weight: 700;
  letter-spacing: 2px; text-transform: uppercase; color: var(--accent);
  margin-bottom: 18px;
}
.page-head h1 {
  font-family: var(--display); font-size: clamp(34px, 5vw, 64px);
  line-height: .95; letter-spacing: -2px; text-transform: uppercase;
  color: var(--ink); margin-bottom: 20px; max-width: 20ch;
}
.page-head h1 .out { -webkit-text-stroke: 1.5px var(--ink); color: transparent; }
.page-head .lead {
  font-size: 17.5px; line-height: 1.6; color: var(--ink-2);
  max-width: 62ch;
}
/* en-tête des pages réalisations : H1 calibré pour des titres longs */
.real-head { padding: 56px 0 44px; }
.real-head h1 {
  font-family: var(--display); font-size: clamp(24px, 2.6vw, 40px);
  line-height: 1.08; letter-spacing: -1px; text-transform: uppercase;
  color: var(--ink); margin-bottom: 16px; max-width: 30ch;
}
.real-head .lead { font-size: 16px; }
.page-head .lead strong { background: var(--hi); padding: 0 3px; }

/* ---------- Grille de services (accueil + hub) ---------- */
.svc-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 0;
  border-top: 1px solid var(--ink); border-left: 1px solid var(--ink);
}
.svc-card {
  border-right: 1px solid var(--ink); border-bottom: 1px solid var(--ink);
  padding: 26px 24px 22px; background: var(--bg-2);
  display: flex; flex-direction: column; gap: 10px;
  transition: background .2s; position: relative;
}
.svc-card:hover { background: var(--hi); }
.svc-card .n {
  font-family: var(--mono); font-size: 10px; color: var(--accent);
  letter-spacing: 1.5px; font-weight: 700;
}
.svc-card h3 {
  font-family: var(--font); font-size: 19px; font-weight: 700;
  letter-spacing: -.3px; color: var(--ink); line-height: 1.2;
}
.svc-card p { font-size: 13.5px; line-height: 1.5; color: var(--ink-2); flex: 1; }
.svc-card .go {
  font-family: var(--mono); font-size: 10.5px; font-weight: 700;
  letter-spacing: 1.5px; text-transform: uppercase; color: var(--ink);
}
.svc-card:hover .go { color: var(--accent); }

/* ---------- Bloc CTA croisé (maillage) ---------- */
.cta-cross {
  margin-top: 72px; border: 1px solid var(--ink);
  display: grid; grid-template-columns: 1.3fr .7fr;
}
.cta-cross .cta-main {
  padding: 30px 32px; background: var(--ink); color: var(--bg);
}
.cta-cross .cta-main .k {
  font-family: var(--mono); font-size: 10px; letter-spacing: 2px;
  text-transform: uppercase; color: var(--hi); font-weight: 700; margin-bottom: 10px;
}
.cta-cross .cta-main a {
  font-family: var(--display); font-size: clamp(22px, 3vw, 34px);
  letter-spacing: -1px; text-transform: uppercase; color: var(--bg);
  text-decoration: none; line-height: 1.05;
}
.cta-cross .cta-main a:hover { color: var(--hi); }
.cta-cross .cta-links { border-left: 1px solid var(--ink); background: var(--bg-2); }
.cta-cross .cta-links a {
  display: block; padding: 14px 20px;
  font-family: var(--mono); font-size: 11px; letter-spacing: 1px;
  text-transform: uppercase; color: var(--ink-2);
  border-bottom: 1px solid var(--line-2); transition: all .15s;
}
.cta-cross .cta-links a:last-child { border-bottom: none; }
.cta-cross .cta-links a:hover { background: var(--hi); color: var(--ink); padding-left: 26px; }

/* ---------- Pied de page V2 (multi-pages) ---------- */
.ftr-grid {
  display: grid; grid-template-columns: 2fr 1fr 1fr; gap: 40px;
  padding-bottom: 26px;
}
.ftr-grid .ftr-brand .name { font-family: var(--display); font-size: 22px; color: var(--ink); }
.ftr-grid .ftr-brand .sub { font-family: var(--mono); font-size: 10px; color: var(--muted); margin-top: 6px; letter-spacing: .5px; }
.ftr-grid h5 {
  font-family: var(--mono); font-size: 10px; letter-spacing: 2px;
  text-transform: uppercase; color: var(--ink); margin-bottom: 10px; font-weight: 700;
}
.ftr-grid ul { list-style: none; }
.ftr-grid ul a {
  display: block; font-size: 13px; color: var(--ink-2);
  padding: 3px 0; text-decoration: underline; text-underline-offset: 3px;
}
.ftr-grid ul a:hover { color: var(--accent); }

@media (max-width: 1024px) {
  .svc-grid { grid-template-columns: repeat(2, 1fr); }
  .cta-cross { grid-template-columns: 1fr; }
  .cta-cross .cta-links { border-left: none; border-top: 1px solid var(--ink); }
  .ftr-grid { grid-template-columns: 1fr 1fr; }
  .nav-drop-menu { display: none !important; }
}
@media (max-width: 560px) {
  .svc-grid { grid-template-columns: 1fr; }
  .ftr-grid { grid-template-columns: 1fr; }
}

/* ---------- Compléments V2 ---------- */
.hero .signature {
  font-family: var(--display); font-size: clamp(18px, 2.4vw, 26px);
  letter-spacing: 0; text-transform: uppercase; color: var(--ink);
  margin: -8px 0 26px;
}
.hero .signature .alt { -webkit-text-stroke: 1.2px var(--ink); color: transparent; }
.body-p { font-size: 16px; line-height: 1.7; color: var(--ink-2); max-width: 70ch; margin-bottom: 12px; }
.body-p strong { background: var(--hi); padding: 0 3px; color: var(--ink); }
.body-p a { color: var(--accent); }
.svc-list { list-style: none; max-width: 70ch; }
.svc-list li {
  font-size: 15.5px; line-height: 1.6; color: var(--ink-2);
  padding: 12px 0 12px 26px; position: relative;
  border-bottom: 1px solid var(--line-2);
}
.svc-list li::before {
  content: '→'; position: absolute; left: 0; top: 12px;
  font-family: var(--mono); color: var(--accent); font-weight: 700;
}
.svc-list a { color: var(--ink); text-decoration: underline; text-underline-offset: 3px; }
.svc-list a:hover { color: var(--accent); }
.svc-list mark { background: var(--hi); padding: 0 4px; font-family: var(--mono); font-size: 12px; font-weight: 700; white-space: nowrap; }
.svc-list li strong { color: var(--ink); }

/* ---------- Cartes « Exemples à l'appui » (grille image + texte) ---------- */
.cases-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.case-card { border: 1px solid var(--line-2); background: var(--bg); display: flex; flex-direction: column; }
.case-card img { width: 100%; aspect-ratio: 3 / 2; object-fit: cover; display: block; }
.case-card .case-img iframe { width: 100%; aspect-ratio: 16 / 9; display: block; border: 0; }
.case-card .cc-body { padding: 14px 16px 18px; display: flex; flex-direction: column; gap: 8px; }
.case-card .cc-kicker {
  font-family: var(--mono); font-size: 10px; font-weight: 700;
  letter-spacing: 2px; text-transform: uppercase; color: var(--accent);
}
.case-card .cc-titre { font-family: var(--mono); font-size: 14px; font-weight: 700; letter-spacing: .3px; color: var(--ink); line-height: 1.35; }
.case-card p { font-size: 13.5px; line-height: 1.55; color: var(--ink-2); margin: 0; }
.case-card a { color: var(--ink); font-weight: 600; text-decoration: underline; text-underline-offset: 3px; }
.case-card a:hover { color: var(--accent); }
.case-card mark { background: var(--hi); padding: 0 4px; font-family: var(--mono); font-size: 11px; font-weight: 700; white-space: nowrap; }
.cases-note { margin-top: 18px; font-size: 14px; line-height: 1.6; color: var(--ink-2); border-top: 1px solid var(--line-2); padding-top: 14px; }
@media (max-width: 980px) { .cases-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 640px) { .cases-grid { grid-template-columns: 1fr; } }

/* ---------- Lecteur vidéo embarqué (YouTube nocookie) ---------- */
.video-embed {
  max-width: 900px; margin-top: 22px;
  border: 1px solid var(--ink);
  box-shadow: 8px 8px 0 rgba(10,10,10,.1);
  background: var(--ink);
}
.video-embed iframe { width: 100%; aspect-ratio: 16 / 9; display: block; border: 0; }
.video-intro { margin-top: 26px; }

/* ---------- Facades vidéo YouTube (miniature + play, la vidéo charge au clic) ---------- */
.video-facade { position: relative; cursor: pointer; overflow: hidden; background: var(--ink); }
.video-facade img { width: 100%; height: 100%; object-fit: cover; display: block; }
.video-embed .video-facade img { aspect-ratio: 16 / 9; }
.video-facade .play-btn {
  position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%);
  width: 74px; height: 74px; border-radius: 50%; background: var(--accent);
  border: none; cursor: pointer; display: flex; align-items: center; justify-content: center;
  box-shadow: 6px 6px 0 rgba(10,10,10,.3); transition: transform .15s;
}
.video-facade .play-btn::after { content: ''; border-style: solid; border-width: 13px 0 13px 22px; border-color: transparent transparent transparent #fff; margin-left: 7px; }
.video-facade:hover .play-btn { transform: translate(-50%, -50%) scale(1.1); }
.video-facade.playing iframe { width: 100%; height: 100%; display: block; border: 0; }
.video-embed .video-facade.playing iframe { aspect-ratio: 16 / 9; height: auto; }

/* ---------- Pages réalisations (études de cas détaillées) ---------- */
.media-block { max-width: 640px; }
.media-block .video-facade img { aspect-ratio: 16 / 9; }
.media-block .video-facade.playing iframe { aspect-ratio: 16 / 9; height: auto; }
.chiffres-grid {
  display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 18px;
  border: 1px solid var(--line-2); background: var(--bg-2); padding: 26px 28px;
}
.chiffre .n { font-family: var(--mono); font-size: 32px; font-weight: 700; color: var(--ink); line-height: 1.1; }
.chiffre .l { font-family: var(--mono); font-size: 10.5px; letter-spacing: 1.5px; text-transform: uppercase; color: var(--accent); margin-top: 8px; }
.cross-suite { border-top: 1px solid var(--line-2); padding-top: 20px; }
.cross-suite .k { font-family: var(--mono); font-size: 10px; font-weight: 700; letter-spacing: 2px; text-transform: uppercase; color: var(--accent); margin-bottom: 14px; }
.cross-links { display: flex; flex-wrap: wrap; gap: 10px; }
.cross-links a {
  font-family: var(--mono); font-size: 12px; color: var(--ink);
  border: 1px solid var(--line-2); padding: 9px 16px; text-decoration: none; transition: all .15s;
}
.cross-links a:hover { background: var(--ink); color: var(--bg); }
.band-cases { display: flex; flex-wrap: wrap; gap: 10px; }
.band-cases a {
  font-family: var(--mono); font-size: 12px; color: var(--ink);
  border: 1px solid var(--ink); padding: 10px 16px; text-decoration: none; transition: all .15s;
}
.band-cases a:hover { background: var(--accent); color: #fff; border-color: var(--accent); }

/* ---------- Accueil V2 : H1 SEO calibré (texte long) ---------- */
.hero h1 {
  font-size: clamp(38px, 5.6vw, 84px);
  letter-spacing: -1.5px;
  line-height: 1.0;
  max-width: 16ch;
}

/* ---------- Hero V2 : pleine largeur, une colonne ---------- */
.hero .hero-meta { margin-bottom: 30px; }
.hero h1 { max-width: none; }
.hero .pitch { max-width: 62ch; margin-bottom: 14px; }
.hero .pitch.muted { color: var(--ink-2); }
.hero .signature { margin: -6px 0 24px; }
.hero .hero-actions { margin-top: 26px; flex-wrap: wrap; }

/* ---------- Bloc étude de cas (réutilisable vague 2) ---------- */
.case-study {
  display: grid; grid-template-columns: .9fr 1.1fr; gap: 0;
  border: 1px solid var(--ink); background: var(--bg-2);
  box-shadow: 8px 8px 0 rgba(10,10,10,.1);
  max-width: 900px;
}
.case-study + .case-study { margin-top: 26px; }
.case-study .case-img { border-right: 1px solid var(--ink); background: var(--bg-3); }
.case-study .case-img img { width: 100%; height: 100%; object-fit: cover; display: block; }
.case-study .case-img video { width: 100%; height: 100%; object-fit: cover; display: block; }
.case-study .case-img iframe { width: 100%; height: 100%; min-height: 260px; display: block; border: 0; }
.case-study .case-body { padding: 26px 30px; }
.case-study .case-kicker {
  font-family: var(--mono); font-size: 10px; font-weight: 700;
  letter-spacing: 2px; text-transform: uppercase; color: var(--accent);
  margin-bottom: 14px;
}
.case-study .case-body p { font-size: 15px; line-height: 1.7; color: var(--ink-2); margin-bottom: 10px; }
.case-study .case-body p strong { background: var(--hi); padding: 0 3px; color: var(--ink); }
.case-study .case-award {
  font-family: var(--mono); font-size: 11.5px; letter-spacing: .5px;
  color: var(--ink); background: var(--hi); display: inline-block;
  padding: 6px 10px; margin-bottom: 4px;
}
.case-study .case-credit {
  font-family: var(--mono); font-size: 10.5px; letter-spacing: 1px;
  text-transform: uppercase; color: var(--muted);
  margin-top: 12px; padding-top: 10px; border-top: 1px solid var(--line-2);
}
@media (max-width: 768px) {
  .case-study { grid-template-columns: 1fr; }
  .case-study .case-img { border-right: none; border-bottom: 1px solid var(--ink); }
  .case-study .case-img img { max-height: 300px; }
}